Secret dinner in the Weser Stadium: sponsors win in record time

Together with Leonard Gessner, we set up a top-class sponsorship dinner within just four weeks. Objective: to present the new “TurnupBRMN” festival as a strong brand — and to attract suitable sponsors for it. From conception to branding, graphic design, material coordination to coordination with the trades, we pulled everything together despite the tight time frame. The location — the Weser Stadium — provided the perfect stage for an evening that should leave an impression.

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The result? An event with a pull effect. High-quality atmosphere, precise communication and a clear story about the festival: This meant that initial discussions with potential sponsors could be translated into concrete promises right at dinner. A special highlight of the evening: The exclusive live performance by Booz — one of the main acts of the upcoming TurnUpBRMN festival. In this way, the festival vision was not only explained, but also brought to life. What otherwise takes months was realized here in just four weeks — and that shows exactly how strategic event marketing can set real business levers in motion.

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