Practice Power Day
Dentists' symposium on how to be a better employer
Leo McGuire
McGuire Marketing GmbH
Training seminar
for existing and new customers
Additional six-figure
revenue
30
participants
Courtyard by Marriott
Wiesbaden
Our task
We were entrusted with designing, planning, and implementing Leo McGuire's first event for existing customers: a professional training seminar for employers in the dental industry that engages participants, provides them with valuable knowledge, and, of course, turns them into repeat customers.
Result
After the event, Leo was able to generate additional six-figure sales from participating customers and even win new ones who had previously been with the competition but were persuaded to switch thanks to the event. There's no better way to demonstrate the potential of a successful event!
Kevin and his team did everything for us — from location research to final event planning. On the day of the event itself, I didn't have to do anything except give my presentation. The feedback from the participants was extremely good. Doctors in our sector in particular have high standards and many were pleasantly surprised at how professionally the event was implemented. The participants now have a different relationship with us because we spent a whole day working together on their practice on site. The event generated a mid-five-figure additional turnover in the first few weeks alone. It is not about whether you could organize an event yourself, but about what is the most efficient and best way to do it.
Leo McGuire
McGuire Marketing GmbH
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