Cooking event as a driving force: How healthy eating became a business priority

For Tobias Kurz and Stella Marie Szepanski, we strategically co-developed their first own cooking event. From location research to the landing page to coordination with all trades: We have ensured that “Nutrition: Chefsache” is not only convincing in terms of cuisine, but also acts as a positioning measure for Tobias and Stella. In Bonn, in the stylish Shellsons cooking factory, an event was created that combines theory and practice in a smart way — with active cooking sessions, practical impulses and genuine exchange.

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With the event, Tobias and Stella were not only able to position themselves as experts, but also emotionally charge their brand — right where decisions are made: through direct experience. The dinner format created an atmosphere in which trust, proximity and expertise were seamlessly intertwined. The result: Several specific inquiries for follow-up consultations and coaching. The event thus became not only a customer loyalty tool, but above all a customer acquisition tool. At the same time, it served as a perfect branding tool to firmly link the topic of healthy eating in a business context with the names of Tobias and Stella.

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